SPONSOR NEWCASTLE PRIDE
Let your brand BE SEEN. HEARD. CELEBRATED. where 18,000+ people are paying attention.
Newcastle Pride Festival October 9 - October 25 2026
18000+
2025 Fair Day attendees — a 50% increase on 2024
9.06/10
Overall attendee satisfaction rating (post-event survey)
$2.34M
Estimated economic contribution to the local economy
21,600+
Engaged social media followers across all platforms
WHY PARTNER WITH US
Your brand. A genuinely engaged audience.
Sponsoring Newcastle Pride isn't a charity donation with a logo on a banner. It's a measurable investment in brand visibility, audience trust, and community credentials that pays dividends well beyond the festival dates.
Direct access to a loyal, values-driven audience
Newcastle Pride's attendees actively support brands that show genuine commitment to diversity and inclusion. Sponsorship signals that your organisation means it — not just during Pride month, but year-round.
Demonstrate your inclusion credentials at scale
For organisations with LGBTQIA+ employees or D&I commitments, Newcastle Pride is one of the most visible ways to walk the talk. Your team sees it. The community sees it. Other businesses see it.
Reach that goes well beyond the park gates
With national media coverage — HIT 106.9, ABC Radio, Newcastle Herald, QNews, and acknowledgments in Federal Parliament — your sponsorship generates visibility far beyond the 18,000 on the ground. 20+ events across three weeks, Oct 9-25
Tap into tourism and overnight visitor spending
20% of Fair Day visitors stay overnight in the region, generating accommodation, hospitality, and retail spend. 91% of out-of-town visitors came specifically for Newcastle Pride — this audience is motivated and mobile.
YOUR AUDIENCE
Diverse. Local. Highly engaged.
Newcastle Pride connects your brand with a broad cross-section of the Hunter community — LGBTQIA+ members, allies, families, and visitors — all in one place, over three weeks.
83%
of attendees travel from the Hunter Region — your neighbours, customers and community
6.7/7
felt safe at the event — your brand aligns with a genuinely trusted, well-run community experience
25-44
is the primary age group — the biggest-spending demographic in the region
150+
stalls at Fair Day 2025 — a full activation environment for your brand to own its space
25%
of attendees identify as straight allies — this audience is wider than you might think
6.65/7
inclusivity rating — an audience that turns up, feels welcome, and comes back
WHY PARTNER WITH US
Your brand. A genuinely engaged audience.
SPONSORSHIP PACKAGES
We offer flexible sponsorship packages to suit your brand goals - from small business community partners to major naming rights sponsors.
-
- Principal Partner
- Major Sponsor
- Official Vehicle Partner
- Fair Day Sponsor
- Friends of Pride
- Sponsor a Throne
- Stage Naming Rights
- Event Sponsor (e.g. Youth Events, Mardi Gras Float)
- In-Kind Sponsor (media, venue, food, tech, merchandise)
Want something tailored? We’re all ears. We’ll work with you to build a sponsorship that feels authentic and delivers value.
OUR CURRENT VALUED SPONSORS
COMMUNITY VOICES
What your sponsorship makes possible.
These are the people your brand will reach — real attendees from the 2025 Fair Day post-event survey.
I love this event! So good to see local businesses wearing their flag with pride and supporting this incredible event. This is just the thing we need in the world right now.
I attended with my daughter and teenage granddaughter. We loved the vibe, the happy faces, great performances, food and interesting stalls. One of my favourite events of the year.
We were taken by surprise when we arrived — we didn't expect such a large, well organised event. Very impressive!
Our community is strong, and it is events like this that make Newcastle stand out as a safe and happy place to call home.
RECOGNITION
An award-winning organisation you can be proud to partner with.
Newcastle Pride has been recognised at a local, state and national level for its contribution to the LGBTQIA+ community.
SPONSORSHIP DEADLINE: FRIDAY 1 AUGUST 2026
Let's make 2026 our best year yet.
Secure your partnership early and your brand starts reaching Newcastle Pride's audience from the moment you commit. Spots at upper tiers are limited.
CONTACT
Lee-Anne McDougall
Please fill in the form below to download our Sponsorship Prospectus.
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Our vision is to make the Newcastle, Lake Macquarie and Hunter Region a happier, healthier, safer and more culturally rich place for all of the LGBTQIA+ community. To empower the current and future generations to be their true selves and feel accepted and proud of who they are, regardless of their gender identity or sexuality. We aspire to a safer, more inclusive future for our community.
Newcastle Pride Inc. has zero tolerance for all forms of oppression, including racism, sexism, transphobia, homophobia, biphobia, ableism, ageism, xenophobia and all other forms of discrimination.